We’re in the business of helping marketing, financial, and public relations professionals intelligently interpret and act on unstructured information.

In a nutshell, we can enhance the information you gather now or we can scour the Web for you to:

* Create detailed reports containing essential market insights, or:
* Augment the data you gather now with additional tags and fields — notably sentiment data.

Terabytes of new user-generated content appears on the Web every day. Many of these blog posts, tweets, articles, podcasts and videos discuss you, your company, your competitors and issues central to your brand. Scores of tools, dashboards, and services exist to help organizations discover this content — but few help with the information overload that can result. What’s lacking is prioritization, categorization, visualization, and interpretation. To take appropriate action, you need more. That’s where we come in.

Our proprietary intelligence engine can identify and tag complex information with human-level accuracy, yet uses an automated process that’s available 24/7 — and never needs a coffee break. This unique combination of quality, flexibility, and speed means that your team can get the right answers sooner, and iterate faster.

Those who leverage Sentimine can:

* Understand the subtleties of end-user and press/blogger sentiment. What are the statistics regarding how favorably/not their (and competitive) offerings are being received? What are the specific compliments and complaints that surround a new product launch? What feature enhancements should be the highest priority?

* Ignore irrelevant results. If you’ve spent any time at all wading through search results, you know that splogs (spam blogs,) repetitive postings, old information, and tepid generalities make up 90% of what comes out of most brand monitoring research. Even expensive fee-based search services largely provide results that aren’t interesting or actionable. Forcing staff and interns to distill this down to what’s usable is expensive and time-consuming. Sentimine can quickly eliminate most of the noise and provide a far higher signal-to-noise ratio.

* Identify which sites and sources are the most relevant to them. Thanks to our ability to intelligently categorize sites based on multiple criteria, we’ve helped many organizations create databases of priority sites for blogger outreach and for white list monitoring.