Nathan Gilliatt recently posted about the “building blocks of social media analysis,” and he concluded that there are three main categories to consider: content sourcing, analytics, and the software application that provides end-user features, such as dashboards, reports, and alerts.
We’ve been focusing of late on the third category and trying out new avenues for presenting our data, so this jumped out at me.
The application software, on the other hand, is what clients see, and it provides many opportunities for evaluation. Is the user interface dated and clunky or sleek and current? How is content presented? What can users do with it? How easy is it to explore the data or create reports?
Regarding our ongoing analysis of the MacBook Air, Jason and I have fed several hundred blog posts into the system and have been playing with the output. We’re trying out new chart formats for the final report we’re building, and like this style a lot:
Green obviously indicates positive sentiment and red negative. This shows how the five major product attributes fare in terms of volume and relative sentiment. Note that features are the most discussed, and there is wide division on how bloggers feel. The number one negative here relates to the battery being fixed and locked into the case.
Aesthetics are a big deal too, but the appearance and feel of the computer are consistently a plus for Apple.
We’re building separate sub-charts for each of the circles displayed here, and will be putting them into our final report. Let me know if you want a copy. Email steve AT parnassusgroup DOT com.
Sentimine is a product of 
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