About Sentimine and the Parnassus Group
Sentimine is the brainchild of the Parnassus Group — a Seattle-based boutique social media consultancy and event planning firm.
As we worked with clients, we came to recognize the need for a tool that would allow businesses to quickly scan for and precisely pinpoint online content that expressed an opinion — positive or negative — about their brand.
There are many tools on the market that deliver similar insights, but our efforts in online influencer engagement required a higher level of precision and a faster rate of return. After quite a lot of tinkering, we think we’ve arrived at the optimal, low-cost online sentiment monitoring solution. That solution is Sentimine.
Why you should monitor the online conversation, and how Sentimine can help
You want to know exactly what your current and prospective customers have to say about your products and services online. Every day, shoppers are scouring search engines and review sites for objective information about your products. What they find can often drive their purchasing decisions.
But monitoring by itself isn’t enough, especially if you’re in charge of a big brand. Just searching Google for mentions of your product can return an overwhelming amount of content, ranging from press releases to regurgitated blog content to masses of irrelevant spam. In the midst of that cacophony, how can you hope to hear the individual customer voices that matter most to your business?
Enter Sentimine. Our system removes spam and duplicate content and returns multiple feeds of structured data, with each unit of content tagged with sentiment: favorable, unfavorable or neutral toward your chosen keywords. Since most content is usually neutral, you can use our filtering system to safely ignore the bulk of what gets posted.
What makes Sentimine the best-of-breed sentiment analysis tool?
Our “secret sauce” combines human insight with sophisticated algorithms. Together, these powerful approaches deliver a higher level of accuracy and speed at a lower cost than our competitors.
We’re not claiming 70 percent accuracy is “good enough” like other automated systems. We can claim over 90 percent accuracy — and have the data to back that claim up. Click through our example sites in the sidebar to see for yourself!
Companies that ignore this kind of feedback and avoid taking action risk losing profits, market share, and brand recognition. Companies that embrace and act on this information will experience increased market share and profits, higher customer satisfaction, increased brand equity and a sustainable competitive edge.
